Absolute Power Corrupts: Apple Ad Macintosh G3

This ad uses the phrase “Absolute power corrupts” but flips it with “Enjoy.” It grabs attention by turning something negative into something exciting.

• Use contrast – It makes power sound fun, linking it to the product.
• Keep it clear – Simple words and clean design focus on the message.

Example: Take a saying like “Less is more” and twist it for a luxury product: “Less isn’t enough—get more.”